adidas X Travis Hunter
Art Director | Kamp Grizzly | 2024
Travis Hunter is HIM. The the 1-of-1, two-way star player for the Colorado Buffaloes dominates the field. He’s free-spirited and carefree. He’s extraordinarily fast, a creator, and a showstopper. A country boy at heart, he would rather pull up in a tricked out 4x4 then a Lambo.
In the fall of 2024, we were awarded the unique opportunity to help adidas launch their breakthrough partnership with Travis. We captured studio portraiture and video of Travis with photographer Kelia Anne for the announcement. We were also tasked with strategizing and creating content for his imminent Heisman win, and pairing that with a hometown celebration stunt in Boulder, CO.
Our creative approach to announcing and activating this new partnership was simple. Show HIM being HIM.
The Partnership Launch
Travis Hunter stunned the world by signing with adidas. The adidas x TH announcement post wasn’t just big — it was the biggest post to date for @adidasfbUS. In its first 20 hours, the in-feed post welcoming Travis to the adidas family received 130k likes, 707k accounts reached, 1.17m views, and 17.5% ER.
HE12MAN OOH
In anticipation of Travis’ imminent Heisman win, and as a show of confidence, we partnered with adidas to take over a larger than life Times Square LED billboard. Travis’ portrait could be seen across Times square and shared an unmissable message.
Homecoming Activation
As a way to show love for his hometown and college town, we put on a Heisman activation stunt in Boulder. Travis rolled pulled up on a chromed-out tractor to an adoring crowd of fans who were treated to his favorite local wing joint, a signing, and photos.
SERVICESART DIRECTION, CREATIVE CONCEPT, PHOTOGRAPHY, VIDEO, GRAPHIC DESIGN, POST PRODUCTION, ACTIVATION, SOCIAL
CREDITS
AGENCY: KAMP GRIZZLY
PHOTO: KELIA ANNE, YOGI HAKIM (ACTIVATION)
VIDEO: ELIAS PARISE
STYLIST: CASEY TRUDEAU
HMU: BETH WALKER
ART DEPT: HAWTHORNE INDUSTRIES
NIGHTSCHOOL®
2025INQUIRIES
BENDSMITH013@GMAIL.COM