Fat Tire: Listen to Beer
Art Director | Kamp Grizzly | 2024
At the beginning of 2023, Fat Tire rebranded
their iconic beer and rolled out a new recipe,
targeting an overall younger audience with a new
focus on drinkability, and rejection of hustle
culture. We partnered with Fat Tire to create a
2024 brand campaign that brought these values
into the modern world, tonally and visually. The campaign ultimately consisted of hero campaign videos, social creative, OOH, and photography.
Campaign Videos
“Cruisin”
“Lawnmower”
“Skipper”
Social Creative
OOH Direction
WildpostingHero Billboard
Campaign Photography
SERVICESART DIRECTION, CREATIVE CONCEPT, PHOTOGRAPHY, VIDEO, GRAPHIC DESIGN, POST PRODUCTION, SOCIAL
CREDITS
AGENCY: KAMP GRIZZLY
DP: MARTIN REIGEL
PHOTO: FRANKIE CARINO
SET DESIGN: JORDAN KRONQUIST
COLOR: RYAN BERGER
VIDEO: ELIAS PARISE
SOUND: TH3RD SOUND
STYLIST: CHARLOTTE PATTERSON