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Crocs: Horror Collection

Art Director | Kamp Grizzly | 2024

In September 2024, CROCS launched the WB Horror Collection, featuring three classic movie IPs: A Nightmare on Elm Street, IT, & Friday the 13th. We created a digitally-led campaign that drove excitement for the launch through compelling social assets (involving a diorama) and influencer seeding content.

As horror films often do, these titles rely on the eeriness of a quiet, small town (or remote camp) to up the fear factor. We turned the Crocs Horror Collection into larger than life characters, placing them squarely in the quintessential Everytown, USA setting.

We worked with a local dioramist and background artist to create a custom miniature suburban set and a series of props that evoke the feeling of each film’s environment. 


The Big Three


A Nightmare on Elm Street





IT





Friday the 13th





Digital Campaign Toolkit

Our stills were incorporated into a broader digital campaign toolkit for launch on social and were posted by Foot Locker, Champs Sports, and WSS. Launch and sustain carousels began with hero shots and showed off the footwear details. 

Movie Night Seeding

We concepted, designed, and produced a short run of seeding kits. Influencers received a horror movie night kit, including the full Crocs WB Horror Pack, customized sweats, throw blanket, TV tray, flashlight, screaming bag, and treats.

Behind the Scenes

Just to show how cool the set was 😊

 
SERVICESART DIRECTION, CREATIVE CONCEPT, PHOTOGRAPHY, GRAPHIC DESIGN, SEEDING, DIGITAL TOOLKIT, INFLUENCER SOCIAL
CREDITS
AGENCY: KAMP GRIZZLY
CREATIVE DIRECTOR: XELA GOLD
DIORAMIST: MICHAEL POSSERT JR.
BACKGROUND ARTIST: BEN ADAMS
PHOTOGRAPHER: BEN SELLON
PHOTO ASSISTANT: JAMES BIANCHI
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