Amazon Music Live
Art Director | Kamp Grizzly | 2023
We partnered with Amazon Music to ignite fandom by creating a series of North American Summer Festival activations that targeted a Young Adult audience.
We cut through the noise at Outside Lands and Stagecoach with a striking build and brand presence that gave fans access to their favorite artists, dance parties, DJ sets and more.
Spatial Design
We turned heads at Outside Lands with a reflective dichroic exterior and mural artwork by Chaz Bear (aka Toro Y Moi). Fans passed through an astera-lit hallway and a colorful poster installation to enter the nightclub-inspired experience. A speaker sculpture that doubled as our DJ booth served as a centerpiece for the experience with an adjacent stage for artist appearances and a video booth for festival-goers to capture social media content.
Artist Appearances
Fans got a chance to rub shoulders with their favorite artists during Meet & Greets, and got unprecedented access to interview sessions with Bars & Nuggets host Bimma Williams. Artists also popped by to take over the DJ booth for surprise & delight dance parties giving fans must-share FOMO inducing moments.
Social Creative
We designed, shot, and edited artist appearance reels that went live on Amazon Music owned and influencer channels before and during the festival. Each piece of content built hype for the roster of artists visiting the experience and drove further fan turnout.
SERVICESART DIRECTION, CREATIVE CONCEPT, PHOTOGRAPHY, VIDEO, GRAPHIC DESIGN, POST PRODUCTION, ACTIVATION, SOCIAL
CREDITS
AGENCY: KAMP GRIZZLY
DP: COREY ROOD
PHOTO: KYLE HANNON
ART DEPT: HAWTHORNE INDUSTRIES